In a letter to President Obama today, CLF added a regional voice to the chorus of national organizations asking him to use the State of the Union address on January 25th to show his support for the Clean Air Act. The Clean Air Act’s vital public health protections are once again under attack from the nation’s biggest polluters and their supporters in Congress; the President has a chance to let the nation know where he stands. We were proud to represent New England in this important call to action to the President.

Conservation Law Foundation issued the following statement in response to today’s release of Massachusetts’ Clean Energy and Climate Plan, which will reduce the state’s greenhouse gas emissions by 25 percent below 1990 levels by 2020.

“The 25 percent target puts Massachusetts on the right trajectory to achieve the greenhouse gas reductions the science says we need to see by 2020,” said John Kassel, president of Conservation Law Foundation. “Setting the target at the maximum authorized by the Global Warming Solutions Act is in keeping with the Patrick Administration’s track record of bold and innovative clean energy and climate policy that recognizes the opportunity in aligning our environmental objectives with our economic ones. The new plan will put in place a diverse portfolio of pragmatic solutions that create jobs and reduce greenhouse gas emissions – a winning formula for the Commonwealth and one that will no doubt be watched closely around the country.”

Kassel served on the Climate Protection and Green Economy Advisory Committee that consulted with state officials on the drafting of the Plan. CLF played a key role in making the statute a reality and has lent its expertise throughout the planning process to ensure a final plan that was aggressive enough to achieve the necessary GHG reductions while still being achievable.

The Conservation Law Foundation (CLF) protects New England’s environment for the benefit of all people. Using the law, science and the market, CLF creates solutions that preserve natural resources, build healthy communities, and sustain a vibrant economy region-wide. Founded in1966, CLF is a nonprofit, member-supported organization with offices in Maine, Massachusetts, New Hampshire, Rhode Island and Vermont.

A logo is a funny thing. At first, you want to compare it to everything you’ve ever seen before. Ask 10 people and they will all see something different, but will grasp for the familiar in it. But over time, a logo takes on meaning of its own. Even with no words attached to it, we can identify the organization behind it. It says something startling about us that we can process the thousands of visual impressions we take in every day, mix in the messages we hear, and bring all those to mind when we flash on an image as simple as, say, a red line.

In our new logo, we hope you will see both the CLF you’ve come to trust, and the energy we have for tackling the environmental challenges ahead. The red line, or “zing,” as we’ve started calling it around here, is our version of the exclamation point. It says, “And we mean it.”

Our new logo is just one element of a whole new look and feel for CLF’s marketing and communications. We invite you to be among the first to get a glimpse at our brand new website, launched today. We hope you will tell us what you like and what you don’t, and come back often, as we are adding more content every day about our work and ways you can get involved. Starting today, you will also see our new look on Facebook and Twitter and coming soon in our print and digital publications, online communications, advertising and more.

We have some work to do before the zing means:  those people who cleaned up Boston Harbor, or that group that saved the cod, or the ones who made our cars cleaner. We’ll continue solving New England’s toughest environmental problems, and telling you about it here on our blog, on our website, in our publications, and in the media. In time, we hope, when you see the zing, you will say, “CLF: they’re the ones who protect my New England.”