CLF Talks Trash on WBRU–Listen Here!
Thursday, September 9th, 2010“Trash” as in “waste,” that is. This month, CLF kicks off its “Trash Talk” campaign, a multimedia initiative to educate New Englanders about the environmental impacts of waste accumulation and disposal.
As the community service partner of Brown University’s rock radio station WBRU, which serves Rhode Island and southern Massachusetts, CLF will receive free air time to inform listeners about the region’s waste problem. The issue is one of increasing concern to the region, not just to environmentalists but to municipalities as well. For example, Rhode Island has a grand total of one landfill that serves the entire state. Unless significant efforts are made to reduce waste, the Central Landfill will reach capacity within 15 years. At the same time, residents and communities throughout the region are stepping up to find innovative ways to reduce waste–and we want you to join us!
Radio spots featuring CLF Rhode Island Advocacy Center Director Tricia Jedele will air throughout the rest of the year.
Curious? Listen to our first spot:
Trash Talk Spot 1 by conservationlawfoundation
The spot began running on Tuesday, and will run continuously until the end of the month.
The campaign continues on Facebook, where users who become fans of the Trash Talk page, “The Landfill,” will get daily news, facts and tips about how to recycle, reuse and reduce waste, along with opportunities to enter contests and win prizes. To learn more, check it out at http://www.facebook.com/letstalktrash.
The campaign is made possible by a grant from WBRU.
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