A logo is a funny thing. At first, you want to compare it to everything you’ve ever seen before. Ask 10 people and they will all see something different, but will grasp for the familiar in it. But over time, a logo takes on meaning of its own. Even with no words attached to it, we can identify the organization behind it. It says something startling about us that we can process the thousands of visual impressions we take in every day, mix in the messages we hear, and bring all those to mind when we flash on an image as simple as, say, a red line. In our new logo, we hope you will see both the CLF you’ve come to trust, and the energy we have for tackling read more…
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