(L-R) Tim Harwood, VP for Development, CLF; Deb Cary, Director of Central Sanctuaries, Mass Audubon; and Liz Carver, Managing Director, EIA at the July 16 Discovery Day at Broad Meadow Brook in Worcester. (Photo credit: Malene Christensen, Mass Audubon)

On Saturday, July 16, the Environmental Insurance Agency (EIA) joined about 200 adults and children for a free day of guided walks, raptor demonstrations, and wildlife crafts at Mass Audubon’s Broad Meadow Brook in Worcester, MA. Since 2010, EIA has been the exclusive sponsor of Mass Audubon’s Discovery Days, a series of free, activity-filled open houses at wildlife sanctuaries across the state. Join EIA at the next Discovery Day at Drumlin Farm in Lincoln on August 6, and at upcoming Discovery Days in Milton’s Great Blue Hills, Attleboro Springs, and Wellfleet Bay this fall. View the full Mass Audubon Discovery Day schedule here.

EIA is a unique kind of insurance agency that helps policyholders save money and protect the environment through its auto or homeowners insurance products. A subsidiary of Conservation Law Foundation, EIA rewards policyholders who “go green” by driving less than the average in their community. With EIA, the less you drive, the more you save — and a portion of every EIA policy helps fund CLF’s efforts to fight air pollution and climate change, reduce gas consumption, and promote accessible, affordable transportation choices throughout New England. EIA and CLF are actively working to establish mileage-based, or Pay-as-You-Drive (PAYD) auto insurance in New England. A 2010 study commissioned by CLF and EIA suggests that the PAYD approach would significantly reduce miles driven, auto accident losses, insurance costs, and greenhouse gas emissions, creating a win-win-win situation for insurers, consumers, and the environment. Learn how you can protect your car, protect your planet, and save money with EIA at http://eiainsurance.com/.

Grist, the environmental news website has a good piece about a book called Hot: Living Through the Next Fifty Years on Earth about “the 2 billion or so young people who will be stuck dealing with global warming and weirding for their entire lives — and who have to figure out how to do it sanely and humanely.”

As the author of the book Mark Hertsgaard notes in an article  in The Nation adapted from his book, “”My daughter and the rest of Generation Hot have been given a life sentence for a crime they didn’t commit.” Despite all scientific evidence to the contrary, there are still climate deniers out there who claim that global warming isn’t real–and we need a multifaceted, aggressive, solutions-oriented approach to overcome that hurdle and start cooling things down (so to speak). The latest paleoclimate data suggests that things are even worse than computer models have projected–up to two times worse, according to Climate Progress author Joe Romm.

States like Massachusetts are developing nation-leading strategies to reduce that life sentence, maybe even with a chance of parole. Most recently, last month, Governor Patrick announced the release of the Massachusetts Clean Energy and Climate Plan, which will reduce the state’s greenhouse gas emissions by 25 percent below 1990 levels by 2020. That’s the maximum target authorized by the 2008 Global Warming Solutions Act– a sign that the state is committed to combating climate change. A centerpiece of the Plan is Pay-As-You-Drive auto insurance (PAYD), a market-based, mileage-based solution that rewards drivers for driving less, and an initiative that CLF has been working on for over a decade.

But the work is far from done. Before we can implement measures that will lead New England to the clean energy future it deserves, we have to eradicate the outmoded, dirty sources of power that brought us here in the first place. CLF’s Coal-free New England campaign is designed to do just that, by pushing for the shutdown of the seven major coal-fired power plants in New England that are still in operation, and combined provide about 10 percent of the region’s power and 25 percent of the power in Massachusetts.

Generation Hot may be hot right now, but you know how trends work–they fade. And with a lot of hard work and ingenuity, Generation Hot will be on its way to becoming the most unfashionable generation yet.