Leaves are falling, autumn has arrived – and so has a new look for CLF Ventures, CLF’s non-profit strategy-consulting arm. CLF Ventures bridges the public and private sectors to advance innovative, market-based solutions that benefit the environment, society, and our clients’ bottom line. With a new logo and a newly redesigned website, CLF Ventures is taking our message of “Environmental Gain – Economic Advantage” to the next level.

The new CLF Ventures logo was designed to complement the CLF logo while capturing the unique mission and value that CLF Ventures brings to our clients. The two overlapping leaves in the new CLF Ventures logo embody our message that the environment and the economy are interconnected, not mutually exclusive, and that we need to pay attention to both to have a truly thriving and sustainable economy. “If you really look closely,” says CLF Ventures CEO Jo Anne Shatkin, “you see the “V” inside the leaves – that’s the “V” for Ventures, but it’s also a check mark, which says ‘yes, we know how to make things happen.’ CLF Ventures is like those two overlapping leaves. We’re uniquely positioned to help our clients because we’re part of the environmental community and we understand what businesses and innovators need to operate and thrive.”

The redesigned CLF Ventures website highlights the breadth of our services and the wide variety of partners we help. Our new homepage features a revolving showcase of the “Four I’s” – Innovate, Incubate, Integrate, and Initiate – which captures CLF Ventures’ mission to bring about positive environmental change through the marketplace. Many people are familiar with CLF Ventures’ work to help facilities integrate their operations with sound environmental principles and operate both sustainably and profitably. But CLF Ventures also helps entrepreneurs and clean technology leaders innovate their products and technologies and bring them to market. We incubate replicable, new businesses that create shared value and improve the environment. And we initiate opportunities that propel new investment models toward the triple bottom line. Our redesigned website allows us to share our story – and our mission – with a broader audience. We hope you’ll check out www.clfventures.org and let us know what you think.

As my first post to the CLF Blogosphere I want to offer an alternative perspective on fostering environmental conservation and social justice, and I’m just going to say it: economics.

Allow me to introduce you to CLF Ventures, Inc., the non-profit consulting affiliate of the Conservation Law Foundation. CLF started Ventures in 1997 to foster creative, client-centered environmental solutions. At that time, CLF recognized that the challenges facing the environment could not be overcome through litigation and advocacy tools alone. This happened relatively early in the game, and was a pretty progressive move for an established environmental advocacy organization with the history and grassroots credibility of CLF.

Today, CLF Ventures provides a unique model for advancing environmental change—by implementing projects that have demonstrable environmental gain as well as economic advantage—and that complement the work of our advocacy colleagues. We use a unique combination of environmental, non-profit and community insights to help private and public organizations become more sustainable through the creation of effective risk assessment and collaborative stakeholder engagement strategies.  Our distinct value to clients is our ability to gain stakeholder and regulatory insights that are impossible for clients to collect on their own due to poor existing community relationships. Our value to the stakeholder community is our ability to bring our clients to the table under circumstances conducive to collaboration. We have a demonstrated record of successful outcomes wherein our clients and the community come to better understand each other’s values and needs.

This may sound like boilerplate consulting mumbo jumbo, but the point is critically valid: the world is complex and the world of environmental advocacy is more complex still. Very rarely are the issues black and white. While the best option to secure needed social and environmental protections may be legal advocacy, it is not the only option. Put another way, litigation is a hammer, and it’s a very effective tool for driving nails, but not every environmental problem is a nail. When an organization is making real changes to improve impacts on the surrounding community and environment, CLF Ventures will leave the hammer at home and load up the toolbox with other job-appropriate tools to help them succeed.

Let me step away from the confusion of a not-so-clever metaphor and be perfectly clear: before many others, CLF recognized that market-driven solutions can complement environmental advocacy. Twelve years on, CLF Ventures has successfully demonstrated that business interests are not incompatible with social and environmental interests, and that when given a chance, and proper guidance, partnerships with the private sector can provide leadership and innovation that benefits our economy, our community, and our environment.

There may always be a need for litigation and legal advocacy, but we at CLFV are grateful that CLF understands and supports our efforts to influence environmental change through markets and bottom lines as an alternative means to the same end.

Visit CLF Ventures online to learn more: www.clfventures.org