Here at CLF, in addition to our extensive policy work to improve transportation choices in both urban and rural communities across New England, we’ve long advocated for market-based approaches to encourage people to drive less as a means of reducing greenhouse gas emissions, air pollution, and traffic congestion. That’s why, in conjunction with Massachusetts Car-Free Week, we’re proud to announce a new pilot study that our non-profit affiliate, CLF Ventures, will be conducting in 2014.

Funded by a $2.1 million Federal Highway Administration Value Pricing Program grant administered by the Massachusetts Department of Transportation, and with an in-kind contribution from Plymouth Rock Assurance, the three-year study will explore how rewarding people for driving less affects their driving behavior.

Specifically, CLF Ventures will examine how the size and timing of cash rewards, and how those rewards are communicated, can motivate people to adjust how much, when, and where they drive. The study will help us understand the economic and environmental implications of these behavioral changes, and will provide, for the first time, publicly available data about these behavioral impacts so that states, insurers, and motorists can learn more about the effectiveness of various incentives for reducing driving. Using in-vehicle telematics devices, the study will collect data on miles traveled and when a driver enters different geographic zones, such as Metro Boston or Metro North, but it will not track specific locations.

As CLF President John Kassel states:

“CLF strongly believes in market-based approaches to addressing environmental problems. For more than 15 years, we’ve championed innovative methods to reduce driving as a way to achieve real environmental benefits. This study is an important next step in providing the data policymakers and insurance companies need to design effective voluntary programs that encourage reductions in driving on a large scale. We need to pursue every option available to reduce greenhouse gas emissions in order to meet Massachusetts’s – and the region’s – climate goals.”

Financial incentives to drive less can provide a win all-around for Massachusetts consumers, residents, insurers, policymakers, and the environment:

• Consumers can earn rewards for driving less.
• All Massachusetts residents will benefit from improved road safety and reduced traffic congestion that result when people drive less.
• Insurers can provide an incentive to policyholders that reduces driving, thereby reducing the number and cost of auto accident claims.
• Policymakers will benefit by having real data that reflects how consumers change their driving behavior when incentivized to do so.
• The environment will benefit from the reduction in vehicle miles – less driving means reduced fuel usage, better air quality, and lower climate-altering greenhouse gas emissions.

Groups of randomly selected, current Plymouth Rock policyholders will be invited to participate in the pilot study, which will begin in 2014. Potential participants can accept or decline the invitation to participate; they cannot “volunteer” to join the study. The study will enroll approximately 3,000 Plymouth Rock policyholders in Massachusetts from a representative mix of vehicle classes, geographic territories, and coverage characteristics. Participants will pay their normal insurance premiums, regardless of how many miles they drive, and can earn per-mile cash rewards for reducing the miles they drive.

Considerable data security measures will be in place to protect the privacy and confidentiality of the voluntary study participants and protect their personal information. Participants will be told what data will be used and how, and must provide their consent. Data released to the public will be scrubbed of personal/identifying information and only made available in aggregate form.

We know that reducing miles driven can decrease emissions of climate-altering greenhouse gases and health-damaging air pollutants, ease traffic congestion, and improve road safety. What we don’t know is to what extent driver behavior can be influenced through financial rewards and incentives. This pilot study is a great way to find out.

The post New CLF Ventures Study to Reward Drivers for Driving Less appeared first on Conservation Law Foundation.

Photo credit: Jaypeg @ flickr

Peer-to-peer (“P2P”) car-sharing is gathering some major mainstream steam in New England and the rest of the country. RelayRides, originally founded in Cambridge and now one of the major players in the P2P car-sharing space, has officially begun a partnership with General Motor’s OnStar service that will give millions of vehicle owners the ability to start making money off their vehicle in seconds. The new partnership has the potential to benefit not only the region’s environment, but also its economy and residents – cars owners and not, alike.

For those who are unfamiliar with the concept, P2P car-sharing works by providing a platform, usually a web-based car-sharing service, that connects renters with a short-term need for a vehicle directly to a vehicle owner willing to rent out their personal vehicle for a fee. In areas where it is available, P2P car-sharing provides financial benefits for all parties involved. Renters avoid the high costs of vehicle ownership while still having access to a vehicle for an hourly rate when needed. The car-sharing service collects a percentage of the vehicle owner’s rental revenue and gains access to a fleet of rental vehicles without incurring the huge capital costs involved in running a traditional car rental service. Meanwhile, vehicle owners can defray their own costs of ownership by collecting rental revenue during the time that their vehicle would otherwise sit unused.

In addition to being a potential boon for vehicle owners, the widespread adoption of P2P car-sharing could also have environmental benefits. A recent study by UC-Berkeley’s Transportation Sustainability Research Center suggests that car-sharing reduces household vehicle ownership by both allowing households that own multiple vehicles to shed one or more and also deterring carless households from ever purchasing a vehicle. Environmental advocates hope that this reduction in household vehicle ownership will reduce the carbon footprint of transportation by resulting in a lower number of total vehicle miles traveled (“VMT”) and a decrease in traffic congestion.

The new RelayRides/OnStar partnership has the potential to take P2P car-sharing beyond the daydreams of ardent environmentalists. Having already invested an undisclosed sum in RelayRides’ early round venture financing, General Motors (“GM”) doubled down on their investment by giving RelayRides members integrated web-access to their network of nearly 6 million GM vehicles with active OnStar subscriptions. OnStar subscribers with an eligible GM vehicle will be able to sign up for RelayRides online through their OnStar account and allow members, with an approved reservation, to instantly unlock their vehicle using either a smartphone app or by replying to a text message.

The new web-access technology streamlines the P2P car-sharing experience, removing the need for renters and vehicle owners to arrange to meet in person and exchange keys. In addition, many OnStar equipped vehicles include theft-prevention technology that can block a vehicle’s ignition or force it to slow to a stop and theft recovery technology that includes pinpoint location through GPS. GM hopes the added security and convenience of the partnership will create an added incentive for subscription to or renewal of their OnStar service while RelayRides hopes the new technology will help differentiate it from competitors and increase membership.

As highlighted by the liability issues surrounding a fatal accident recently covered by the New York Times, there are still kinks to be worked out in the P2P car-sharing model. These include things like clarifying how car-sharing will be treated for insurance liability purposes.  Despite these uncertainties, the partnership between GM and RelayRides could be a major step towards bringing P2P car-sharing closer to mainstream acceptance. Clf is hopeful that support from one of the world’s largest automakers is a good sign both for the burgeoning P2P car-sharing market and the environment as a whole.

The post Peer-to-Peer Car-Sharing Benefits New England, Car Owners appeared first on Conservation Law Foundation.

Throughout human history one overarching story has been that as our society became wealthier we traveled more. The reality that our ancestors generally were born, lived and died in the same place with rare opportunities to “see the world” is hard to deny – so is the reality of our world where it is not unusual to find people walking the streets of our cities who woke up that morning on a different continent and rubbing elbows with masses of people who have lived, gone to school and worked in a wide and complex array of places.

But new academic research is suggesting that the upward surge in travel that has become such a feature of our world may have come to an end.

This could be very similar to well documented phenomena of air pollution rising as a society becomes more wealthy but then reaching a point where the relationship between economic activity (or income) flips -   air pollution increasingly declines as wealth/income rises.  This is know as an “inverted U-Shaped Kuznets curve” by economists (who are almost as poetic when they name things as lawyers).  This analysis suggests that as income rises people collectively take action to reduce pollution.  There is some controversy about applying this principle to pollution that is not as visible and obvious – like the Carbon Dioxide (CO2) that is a major cause of global warming, but some scholars believe that as income and wealth rises that emissions of CO2 drop very suddenly after a critical break point under some conditions.

But the possibility that we may have passed a critical “break point” where travel stops growing would be very good news in terms of slowing and reversing global warming given the critical role of the transportation sector in the emissions of these greenhouse gases – and the major role that travel growth plays in driving (pun intended) such emissions.

These trends are not handed down from above though – whenever we choose to build communities where people can walk, bike or even drive short distances to their offices, schools, stores, friends and families who move our world in a positive direction.  And when we build good transit systems that allow us to move around those communities quickly and cleanly everyone benefits.

The post Peak Travel? It would be good news for the planet . . . appeared first on Conservation Law Foundation.