The Conservation Law Foundation (CLF) announced today that its market innovation affiliate, CLF Ventures, will conduct a three-year pilot study to measure how motorists’ driving habits are affected by financial incentives to drive less. The pilot study will test the effectiveness of financial incentive programs to reduce miles driven as a viable market-based solution to the environmental impacts of driving and the problems associated with traffic congestion. CLF Ventures will conduct the study in part through a $2.1 million grant from the Federal Highway Administration’s (FHWA) Value Pricing Pilot Program, supplemented by a $450,000 in-kind contribution from Plymouth Rock Assurance Corporation, a leading Boston-based auto insurance provider, and a $40,000 in-kind contribution from CLF Ventures. ![]()
