Make Some Noise!

Tricia Jedele

So the 100% biodegradable packaging that PepsiCo uses for its Sun Chips snacks is going away because … well, isn’t it obvious?!

PepsiCo is taking the no-waste, completely compostable, producer-finally-taking-responsibility-for-the- waste-it generates packaging off the shelves because WE complained that the packaging makes too much noise. It is hard to believe that we as consumers would make the conscious effort NOT to buy a product simply because the part of the product that we usually throw away is too loud. The trash trucks barreling down the side streets to pick up garbage (not too loud), the people living near landfills raising their voices to complain about rodents and odors and air quality (not too loud), citizen voices raised in anger to complain about higher taxes to pay for the higher costs associated with disposal of trash (not too loud), but a socially responsible package, designed to reduce our carbon footprint, our trash footprint, our costs …too loud?

It’s time to shut up and make some noise! Be Loud, Be Proud … and, p.s. buy a composter.

Do you care about trash (or lack thereof)? Join CLF’s Trash Talk campaign. Listen for us on  95.5 WBRU or become a fan of the  Trash Talk Landfill on Facebook.

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