Hardly a day goes by at CLF that we don’t think about how to describe the work we do more simply and clearly. The issues we work on are complicated; the solutions often complex and nuanced. But the need to help people understand our role and theirs in protecting New England’s environment is critical to our shared success.
This week, we launched something completely different to help educate New Hampshire residents about how their choice of electricity supplier can save them money and help the environment. The multimedia campaign, called EmpowerNH, is the creation of a newly formed coalition of retail electricity suppliers, trade and consumer groups and CLF. The coalition grew out of a common interest among this diverse set of stakeholders in promoting a competitive electricity supply market in New Hampshire. As CLF Scoop has been reporting, PSNH’s state-sanctioned practice of charging sky high rates to keep its old, dirty coal plants in business has prompted tens of thousands of residential customers to switch to competitive suppliers, who are are currently offering better rates for cleaner power. The EmpowerNH campaign aims to inform consumers about their power to choose an alternative to PSNH, and make it easy to access information and compare offers from competitive suppliers.
The centerpiece of the campaign is a short video that uses whimsical drawings and stop motion animation to tell the story of electric supply competition in New Hampshire. Take a look, and let us know what you think. And if you like it, please share it with your friends!