Laurie O’Reilly is CLF’s Chief Content Officer. In this role, she is responsible for managing CLF’s content strategy, sharing the stories of our advocacy work and the people and communities impacted by it through CLF’s website, social media channels, email, print newsletter, and much more.
Laurie brings more than a decade of marketing and communications experience to CLF, including for two of New England’s leading conservation nonprofits: the Appalachian Mountain Club and The Trustees of Reservations. At AMC, she managed marketing for AMC’s publishing, lodging, ecommerce, and education programs. As Marketing and Membership Director at The Trustees, she oversaw the organization’s brand identity, marketing, communications, and outreach efforts and supported significant fundraising work.
Laurie grew up on the coast of Maine and gets out to hike and bike whenever she can.
Recent Posts
Oct 6 2022
Take a stroll along the Charles River on a nice weekend, and you’ll see why it’s considered one of the busiest watersheds in the country. Even at the height of the COVID-19 pandemic, joggers and walkers still threaded its shoreline paths; canoes, kayaks, and sculls plied its waters; and sailboats drifted along its currents. But…
Sep 1 2022
As CLF’s Lake Champlain Lakekeeper, Julie Silverman is helping to weave together a complex fabric of people and places working to protect and restore Lake Champlain and the network of rivers and streams that flow into it. What drew you to Lake Champlain? I grew up close to the lake, spending summers swimming, sailing, waterskiing,…
Aug 17 2022
Motivated by a desire to better understand his home watershed, Jordan Rowell recruited two friends – Duane Peterson and Ryan Malle – to film his two-week kayaking trip along the 120-mile length of Lake Champlain. Along the way, they stopped to talk to a range of people about the lake’s future. The result of that journey,…
Aug 8 2022
In one part of Boston, there’s the Charles River. In another, the Mystic. Two iconic rivers – two very different stories. Both were once heavily polluted. But where the Charles has become the poster child of environmental success, the Mystic tells a different tale – one that exposes a region divided along racial and economic…
Jul 25 2022
A trip down Manchester’s Beech Street reveals a sad irony about its tree-inspired name: The farther south on Beech you travel, the fewer trees you’ll see. The same holds true of Chestnut, Elm, Pine, and Maple streets. The unofficial dividing line in the city – Bridge Street – is perhaps more aptly named. North of…
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