Laurie O'Reilly

Chief Content Officer CLF Massachusetts @laurieoreilly

Laurie O’Reilly is CLF’s Chief Content Officer. In this role, she is responsible for managing CLF’s content strategy, sharing the stories of our advocacy work and the people and communities impacted by it through CLF’s website, social media channels, email, print newsletter, and much more.

Laurie brings more than a decade of marketing and communications experience to CLF, including for two of New England’s leading conservation nonprofits: the Appalachian Mountain Club and The Trustees of Reservations. At AMC, she managed marketing for AMC’s publishing, lodging, ecommerce, and education programs. As Marketing and Membership Director at The Trustees, she oversaw the organization’s brand identity, marketing, communications, and outreach efforts and supported significant fundraising work.

Laurie grew up on the coast of Maine and gets out to hike and bike whenever she can. She currently serves as chair of the Board of Directors for the Institute for Humane Education, which seeks to create a more just, peaceful, and healthy world through education.


Recent Posts

Pledge to Protect the People’s Harbor
Boston Harbor is nearing a crossroads: Will it remain the People’s Harbor, open and accessible to the public? Or will it become an exclusive enclave welcome only to the wealthy? Will it be swamped by sea level rise and extreme weather? Or will it emerge as a national model for climate resiliency? We all can…
Turn Off the Gas
Every November, as the days get shorter and the air chillier, Greg Cunningham braces himself for what’s to come. But it’s not the raw Maine winter he’s preparing for; it’s the annual outcry from utility companies and the gas industry calling for more pipelines and power plants in New England. As head of CLF’s Clean…
Saving Cape Cod’s Waters
Imagine the kind of summer day we New Englanders wait for all year – a light breeze, an azure sky, temps in the low 80s, and, best of all, low humidity. Coolers are stuffed with snacks and sandwiches, beach chairs stacked in trunks, and kids corralled into waiting cars for the traffic-jammed ride to their…
Helping Farmers and Food Businesses Navigate New Opportunities
Scott Soares has seen the opportunities and challenges facing New England’s farmers and food businesses firsthand. He served as Massachusetts’s first aquaculture coordinator in 1996 and was later appointed state agriculture commissioner by Deval Patrick. In 2012, he became executive director of the Cranberry Marketing Committee, which gave him inside look at the branding and…
Taking the Long View
Sometimes, a good idea takes a long time to come to fruition. A very long time. It also takes vision, tenacity, and skill. Take ocean planning – the idea that we can be smarter and more coordinated about how we collectively use, manage, and protect limited ocean resources. When the Northeast Regional Ocean Plan was approved for…

 

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