Laurie O'Reilly

Chief Content Officer CLF Massachusetts @laurieoreilly

Laurie O’Reilly is CLF’s Chief Content Officer. In this role, she is responsible for managing CLF’s content strategy, sharing the stories of our advocacy work and the people and communities impacted by it through CLF’s website, social media channels, email, print newsletter, and much more.

Laurie brings more than a decade of marketing and communications experience to CLF, including for two of New England’s leading conservation nonprofits: the Appalachian Mountain Club and The Trustees of Reservations. At AMC, she managed marketing for AMC’s publishing, lodging, ecommerce, and education programs. As Marketing and Membership Director at The Trustees, she oversaw the organization’s brand identity, marketing, communications, and outreach efforts and supported significant fundraising work.

Laurie grew up on the coast of Maine and gets out to hike and bike whenever she can.

Recent Posts

Getting the Lead Out
When the Flint, Michigan, water crisis made national headlines, it served as a wake-up call for many New England communities. Across the region, cities and towns began looking at the state of their own water systems to ensure they were safe and lead-free. In Claremont, New Hampshire, a city of just over 13,000 near the…
Farmland Matters
Vermont’s I-89 boasts many beautiful views along its 191 miles, but one of its most scenic vistas lies at Exit 4 in Randolph. As you leave the highway, the road opens to reveal nearly 200 acres of lush farm fields sloping down to a valley of dense trees, with mountains cascading to the horizon. It’s…
Local Food, Local Connections
CLF’s Legal Food Hub has been matching low-income farmers and food businesses with free legal help since 2014 when it first launched in Massachusetts. Maine and Rhode Island soon followed, with the Hub leveraging more than $1.5 million in pro bono legal services in its first few years alone. With a goal to have a…
Stopping Big Oil
Perched on the edge of the Fore River, South Portland’s Bug Light Park offers visitors a spectacular view of Maine’s Casco Bay. Until recently, that view might also have included a massive oil tanker unloading its cargo for transport along the Portland-Montreal Pipeline, which starts at the park’s edge. Today, however, the pipeline terminal sits…
Speaking Up for Our Children
Five years ago, as Kelsey Wirth sat with her daughter looking at a book about coral reefs, she had a startling revelation: Her daughter may never get to see a healthy coral reef in her lifetime – never mind the many other ways climate change will affect her life. She also realized that mothers have…


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