What Is Greenwashing?
Some of the world’s biggest polluters want us to believe they’re going green – but they’re really just hiding “business as usual” behind slick words. Here’s how to spot greenwashing in action.

Some of the world’s biggest polluters want us to believe they’re going green – but they’re really just hiding “business as usual” behind slick words. Here’s how to spot greenwashing in action.
During my recent stint on parental leave, I tried to disconnect from my Zero Waste work. But I quickly realized that there’s no off-switch for corporate greenwashing. So, I’d like to set the record straight. What does circular economy really mean? And why will single-use plastics and waste-burning technologies never have a place in it? Here are the answers.
Ever winter, as the cold rolls in and New Englanders turn up their heat, the gas industry starts calling for more pipelines. But if we want to avoid a climate catastrophe, we need to end fossil fuel use—including the use of fracked gas—by 2050 at the very latest.